M&S Christmas 2017 BREAKING NEWS!

Even Marks and Spencer Christmas advertisement got a teaser this year in the form of 'Breaking News' before launching the full advertisement.

In the teaser. newsreader Angela Rippon reported that Santa has been caught on video wandering the streets (and rooftops) of London, emphasizing  “not with an elf but with a bear”.

The bear as seen in the teaser is the Paddington Bear, who the retailer has teamed up with for its festive campaign this year. Yes, it is a collaboration ahead of the Paddington 2 movie release in London on Friday (10 November).



Source: https://www.marketingweek.com/2017/11/01/christmas-advertising/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=4246420&sid=MW0001&adg=68A61D3A-4AB4-4838-8377-C18C546910F2