Product Placement 2: Kingsmen The Secret Service (2015)

It is getting more popular for major brands to use movies as their channel of advertisement. The strategy is very simple - it uses product placement which immerse in the story, character lifestyle and the functionality of their products so that the audiences learn and accept the brands and products subconsciously. The intention is the reach the mass market through subliminal perception and create a general positive predisposition of like towards the brands and the products. In the past, product placement has been use as the background of selective perception but the recent movies has seen the brands and company taking a more proactive approach of getting into the 'figure' of the scene.

Here is another example of some Product Placement used in the movie - Kingsmen The Secret Service (2015):

#1: Adidas

#2: McDonald's - Happy Meal and Big Mac being mentioned in the conversation too!

#3: Bremont - a British watch maker developed three "limited edition models" for this movie.

#4: Lenovo - laptop

So, when you are watching a movie, you are also being exposed to "Subliminal Perception" too. Enjoy!

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