McDonald's Happy Meal - Paul Frank Go Bananas with Julius

McDonald's is now targeting on more market segments,  The 'Paul Frank Go Bananas with Julius' Happy Meal promotion starts on 14th November 2013 until 11th December 2013, the last series for the year 2013. There are magnets, watch, luggage tag, figure, calendar, notebook, stationary kit and bracelet for the fans to collect.

Julius Magnets

Paul Frank is a California-based lifestyle product company, specialising in fashion apparel and accessories. With such collaboration, it shows that McDonald's is taking a step further in growing its Happy Meal market; extending the product to the lifestyle fashion young adults customers. Meanwhile, it helps to promote Paul Frank as a young and attractive apparel brands to the growing Asian children and young-adults market.

We can SIMPLY SAY that fast food restaurant like McDonald's is no more selling food and beverages, and serving it fast..but also retail merchandising (toys and accessories). Businesses are evolving!!!