Showing posts with label journals. Show all posts
Showing posts with label journals. Show all posts

Tuesday, October 19, 2021

My Journal Publications

These are the few journal and conference publications I had during my tenure as an academician.


  • Chiong, C.P. and Choe, K.H. (2020). “A study of factors influencing generation Y’s intention to visit shopping malls in Klang Valley, Malaysia”. BERJAYA Journal of Services & Management Vol. 14, Pp. 37-52  >Download PDF<
  • Au Yong, A.Y. and Choe, K.H. (2018). “Factors affecting customer’s intention to adopt coalition loyalty program in Kuala Lumpur”. BERJAYA Journal of Services & Management Vol. 9, Pp. 3-9 >Download PDF<
  • Choe, K.H. and Yap, C.Y. (2017). “Exploring Malaysian attendee attitude towards green practices in exhibitions”. Proceedings of the International Conference on Hospitality, Tourism, and Sports Management, Tokyo, Japan, 16th-18th August 2017. ISSN 2518-0797
  • Shirleen, V. and Choe, K.H. (2016). “The effect of perceived justice on customer satisfaction in e-retailing service recovery strategy”. BERJAYA Journal of Services & Management Vol. 5, Pp. 37-5 >Download PDF<
  • Thao, D.A. and Choe, K.H. (2015). “The impact of employee involvement on the affective organisational commitment in five-star hotels in Ho Chi Minh City, Vietnam”. BERJAYA Journal of Services & Management Vol. 4, Pp. 64-7 >Download PDF<
  • Choe, K.H. (2015). “Bridging the employability gap between hotels and graduates: the immersion methodology”. BERJAYA Journal of Services & Management Vol. 3, Pp. 3-1 >Download PDF<
  • Chin, S.H. & Choe, K.H. (2014). “The impact of loyalty program tools on retail customer satisfaction in Malaysia.” BERJAYA Journal of Services & Management Vol. 2, Pp. 68-80. >Download PDF<
  • Choe, K.H., Arumugum V.M. & George, S. (2009) “The Berjaya Immersion Methodology: An Alternative Model of Learning in Higher Education.” Proceedings of the Global Higher Education Forum, Penang, Malaysia, 13th-16th December 2009.

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Tuesday, November 5, 2013

Reading Academic Textbooks for Undergraduate Studies

While I was having dinner with my ex-colleague, another lecturer, we were having a debate over the use of textbooks for undergraduate studies. I got so engaged in this debate because before I went for the dinner today, I just told a few of my current students (Gen-Y) about the importance and usefulness of reading academic textbooks.

Personally, I always think that one of the best way to improve on academic writing is to start with reading the subject related textbooks. Althought there are various alternatives for readings, such as online journals, websites and even blogs; these are all good to have alternatives for reference purposes but it is not the core materials and blogs cannot be used as academic reference. 

I agree that some of these alternatives sources may be easily accessible and very looks informative but the scope can be very wide too as there are uncountable websites when searching by keywords. Also, a lot of web publishers simplify the subject information to make it easy to read, keeping it short and simple. By doing so, it will only provide some points or even without appropriate explanation on any concepts or models.

Web sources can be very specific on explaning some terms, concepts or models that myay provide limited elaboration or justification. Many web authors simply extract points from textbooks (in note form), similar to a student taking their notes in the class or while reading a text.

In this circumstances, how can a student learn the subject matters properly and able to see how the topic area can be explained or elaborated? Therefore, students only able to provide answers in point form and if essay is required, the student will just combine all the points they learned from the Internet in a paragraph, without taking into consideration the efforts of writing an essay.

At this point of time, I am not against the use of Internet as the medium for undergraduate studies. There are benefits of using the Internet for research or reading e-book too. However, how many students or even lecturers prefer to read e-book online and use the e-book as a main source of reference for assignment and preparing for exam? I am referring to academic e-books, not fictions or online magazine. Maybe there are some who prefer to do so, but how about you? Does your university or college provide e-books?

I belief the fundamental of learning comes from reading, and if it is for academic purpose, it should start from reading subject related textbook. This helps to build cognitive skills and expose the student to the fundamental academic writing style. Only when this is achieved, the student may go online to identify and read more sources to extent the knowledge and scope of the subject area. Textbooks provide definitions, explanations, implications, pros and cons, and illustration using valid examples, which are all critical for developing strong foundations of subject matters. Being in undergraduate means a student should build on the foundation of degree specialisation. To achieve this, there is no other better way but to read textbooks or e-books (as long as it is a published subject related book).

My philosophy is very simple. If someone want to think out of the box, this person should fill up the box with content before thinking out of the box. Think out of the box doesn't meant must go away from the box and never come back. A great mind can think out of the box only if this person has gained significant knowledge inside the box. If want to go to the world wide wide to look for answers for your studies, first thing to do is to understand the basic subject matters from textbooks, which are dedicated for teaching the subject purpose. This is the reason why textbooks still exist today (for a reason).


Wednesday, August 28, 2013

Can Wikipedia be used as source of reference for undergraduate and postgraduate assignments?

The answer is NOOOOoooo....

It is crucial to note that encyclopedias  or dictionaries, of any kind, including Wikipedia, Dictionary.com and Merriam Webster Online are not primary sources and should not be cited or used in constructing term papers at the undergraduate or graduate level. As such, these Internet websites can be useful to help gather some background information and to point the way to more scholarly source material (Simon & Goes, 2013).

For references, you should look for materials that are peer-reviewed or refereed and published in recognised academic publication. For example, reference books, professional journals or university publisher. The BEST source of referencing (highly recommended for undergraduate) is always "textbooks"!

So, do not waste your time to check if a website can be used as a reference for your assignment or research work, just head to the library/resource centre for the right materials.



Reference:
Simon, M. K. & Goes, J. (2013). Dissertation and scholarly research: recipes for success (2013 Edition). Seattle, WA: Dissertation Success, LLC.