My Journal Publications

These are the few journal and conference publications I had during my tenure as an academician.

• Chiong, C.P. and Choe, K.H. (2020). “A study of factors influencing generation Y’s intention to visit shopping malls in Klang Valley, Malaysia”. BERJAYA Journal of Services & Management Vol. 14, Pp. 37-52  >Download PDF<

• Au Yong, A.Y. and Choe, K.H. (2018). “Factors affecting customer’s intention to adopt coalition loyalty program in Kuala Lumpur”. BERJAYA Journal of Services & Management Vol. 9, Pp. 3-9 >Download PDF<

• Choe, K.H. and Yap, C.Y. (2017). “Exploring Malaysian attendee attitude towards green practices in exhibitions”. Proceedings of the International Conference on Hospitality, Tourism, and Sports Management, Tokyo, Japan, 16th-18th August 2017. ISSN 2518-0797

• Shirleen, V. and Choe, K.H. (2016). “The effect of perceived justice on customer satisfaction in e-retailing service recovery strategy”. BERJAYA Journal of Services & Management Vol. 5, Pp. 37-5 >Download PDF<

• Thao, D.A. and Choe, K.H. (2015). “The impact of employee involvement on the affective organisational commitment in five-star hotels in Ho Chi Minh City, Vietnam”. BERJAYA Journal of Services & Management Vol. 4, Pp. 64-7 >Download PDF<

• Choe, K.H. (2015). “Bridging the employability gap between hotels and graduates: the immersion methodology”. BERJAYA Journal of Services & Management Vol. 3, Pp. 3-1 >Download PDF<

• Chin, S.H. & Choe, K.H. (2014). “The impact of loyalty program tools on retail customer satisfaction in Malaysia.” BERJAYA Journal of Services & Management Vol. 2, Pp. 68-80. >Download PDF<

• Choe, K.H., Arumugum V.M. & George, S. (2009) “The Berjaya Immersion Methodology: An Alternative Model of Learning in Higher Education.” Proceedings of the Global Higher Education Forum, Penang, Malaysia, 13th-16th December 2009.

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Research Insight in 3 minute

Research Insight in 3 minute

I find research work is insightful, but not all research topic is inspiring. These are some of the studies that I think are worth mentioning:

Mindfulness vs Motivation (updated on 23/7/2019)

• Professor Hafenbrack interviewed by Havard Business Review in the Jan-Feb 2019 (issue #97 volume 1) concluded that Mindfulness is demotivating. In his research, meditators' motivation level was about 10% lower than the level of the people who had not practiced mindfulness. However, he reported that despite lower motivational level, the samples in the mindful group completed their assigned tasks on par with others, and equally well. 

• Based on the above, can we conclude that less motivated employees may still perform as well as those who are highly motivated, as long as they meditate and practice mindfulness? Does this mean mindfulness is correlated to performance? or perhaps, are mindful people are more effective at work? There are still many unanswered questions on mindfulness but this is enough to put on our thinking cap and start investigating for more insights.

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Predatory Publisher - Check Before You Publish

Many people talks about 'publish or perish' in the higher education industry now. Meaning, if an academician want to build his or her career in this field, one must conduct research and publish the paper in journals. Publication is also one of the criteria for promotion for academia.

I have to agree that it is important to publish a research work if it served the purpose of sharing the intellectual knowledge of new findings/conclusions that contribute to shape our society. This is why www.businessdictionary.com defined research as:

"Systematic investigative process employed to increase or revise current knowledge by discovering new facts. It is divided into two general categories: (1) Basic research is inquiry aimed at increasing scientific knowledge, and (2) Applied research is effort aimed at using basic research for solving problems or developing new processes, products, or techniques."

Read more: http://www.businessdictionary.com/definition/research.html#ixzz49jswWhCD

However, I am so surprised to learn that there are so many blacklisted publishers and journals out there. Some of these journals have so many papers published by academicians from various institutions. These blacklisted publishers not recognized due to potential, possible, or probable predatory scholarly open-access publishers, misleading metrics and hijacked journals.

The Beall's list of predatory open access publishers 2016 provides a summary of the number of predatory publishers and journals.
https://scholarlyoa.com/2016/01/05/bealls-list-of-predatory-publishers-2016/

For the list of predatory publishers and journals, you can access to these:
https://scholarlyoa.com/individual-journals/
https://scholarlyoa.com/publishers/
and
http://blog.scopus.com/posts/titles-indexed-in-scopus-check-before-you-publish

Even our Malaysia Ministry of Education (MOE) has a list of blacklisted journals compiled in May 2015 which you can download with this link: http://epsas.upm.edu.my/psasrip/images/pdf2015/publishers.pdf
Don't publish for the sake of publication or for promotion. There is no easy way to publish but to go through good publishers and high ranking journals like from Scopus or Web of Science . So, check on the publisher and journal credibility before you cite or submit for publication.