I was downtown last week, walking around Bukit Bintang and doing some shopping in Pavilion KL and KLCC. I was shocked to experience our own very own customer service in some of the shops. Not a very pleasant experience but there are also some good ones.
The customer service in some of the retail shops was very poor. The promoters hardly welcome any customers. Sometimes they do greet the customers but were very mechanical. If you are lucky, they will notice you walking in or seeking help. Some, choose to ignore the customers.
So what are they doing in the shop?
The smartphone is their best companion at work now. They choose to concentrate on whatever they are doing with their phone rather than serving the customers. They don't even look happy when I asked them about their products, showing me the look as I have interrupted them. I just wonder who is the customer?!
Another incident I had when I approach a promoter at one of the China-based smartphone brands in KLCC. He advised me to go to their website to find out more about the specification of the model I inquire for. I think this is one of the reasons why many prefer to buy online as they don't have to feel disappointed with the services at the retail shop.
If employers are serious about their business and are customer-oriented, it is time to re-examine your customer service, especially at the storefront. Something simple can change the entire service culture of the business. Watch this: What Steve Jobs Learned From The Ritz-Carlton by Forbes
Recently I went to Sushi Zammai at Fahrenheit 88 Bukit Bintang, Kuala Lumpur for my dinner. As usual, I ordered my favourite soft shell crab maki and salmon maki. However, when they served the the maki, I realised that it is so much different than the one I used to have.
Being a frequent customer there, I am confident that this is not how it supposed to be served. So, I called the one of the staff and told him about the maki with so less fish roe. Without apologizing and showing me a long face...he only took one of it back to the kitchen and returned with a slightly better one but still not satisfactory. We shown him the other maki, he refused to change for the other one which I think he was so ignorance. See for yourself these pictures for comparison and is this how it supposed to be served?
Feel so disappointed on how they control the quality of products and poor service staffs in handling customer concerns. Is this what we want to experience for spending at the restaurant?
McDonald's is now targeting on more market segments, The 'Paul Frank Go Bananas with Julius' Happy Meal promotion starts on 14th November 2013 until 11th December 2013, the last series for the year 2013. There are magnets, watch, luggage tag, figure, calendar, notebook, stationary kit and bracelet for the fans to collect.
Julius Magnets
Paul Frank is a California-based lifestyle product company, specialising in fashion apparel and accessories. With such collaboration, it shows that McDonald's is taking a step further in growing its Happy Meal market; extending the product to the lifestyle fashion young adults customers. Meanwhile, it helps to promote Paul Frank as a young and attractive apparel brands to the growing Asian children and young-adults market.
We can SIMPLY SAY that fast food restaurant like McDonald's is no more selling food and beverages, and serving it fast..but also retail merchandising (toys and accessories). Businesses are evolving!!!