FREE 1st Cup from ZUS Coffee

There is a new coffee brand in town, the ZUS Coffee. They claim that their coffee is 100% Specialty Arabica single-origin and promise to be cheaper priced than other major brands in the market.

The USP is not just the hand-crafted coffee and the choices offered, but the delivery to your doorstep.

Give it a try and see if you like their coffee or the delivery services
URL: https://zuscoffee.com/

Limited Edition KFC Huawei 7 Plus

No joke at all! KFC just launched its first limited edition Huawei smartphone in China on the 7th July to celebrate their 30th anniversary and success in the country with 5,300 restaurants.

Image source: http://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/743/offlinehbpl.hbpl.co.uk/news/OMC/kfcphone-2017071007204382.JPG 

Information Source: www.campaignlive.co.uk

The commercial video:

Are you happy with the Customer Service?

What is Customer Service?

I was downtown last week, walking around Bukit Bintang and doing some shopping in Pavilion KL and KLCC. I was shocked to experience our own very own customer service in some of the shops. Not a very pleasant experience but there are also some good ones.

The customer service in some of the retail shops was very poor. The promoters hardly welcome any customers. Sometimes they do greet the customers but were very mechanical. If you are lucky, they will notice you walking in or seeking help. Some, choose to ignore the customers.

So what are they doing in the shop?

The smartphone is their best companion at work now. They choose to concentrate on whatever they are doing with their phone rather than serving the customers. They don't even look happy when I asked them about their products, showing me the look as I have interrupted them. I just wonder who is the customer?!

Another incident I had when I approach a promoter at one of the China-based smartphone brands in KLCC. He advised me to go to their website to find out more about the specification of the model I inquire for. I think this is one of the reasons why many prefer to buy online as they don't have to feel disappointed with the services at the retail shop.

If employers are serious about their business and are customer-oriented, it is time to re-examine your customer service, especially at the storefront. Something simple can change the entire service culture of the business. Watch this: What Steve Jobs Learned From The Ritz-Carlton by Forbes

David Beckham and Kevin Hart as TWINS in H&M film

Well, we all know that David Beckham is a talented English footballer and a smart looking fashion icon. What about Kevin Hart? An American actor and comedian (do you remember Scary Movie 3?).

Can you see any connection between the two? They have teamed up in a short film for H&M new campaign: The H&M Modern Essentials.

Watch the film and ask yourself, can you see the connection? What say you?

Product Placement 2: Kingsmen The Secret Service (2015)

It is getting more popular for major brands to use movies as their channel of advertisement. The strategy is very simple - it uses product placement which immerse in the story, character lifestyle and the functionality of their products so that the audiences learn and accept the brands and products subconsciously. The intention is the reach the mass market through subliminal perception and create a general positive predisposition of like towards the brands and the products. In the past, product placement has been use as the background of selective perception but the recent movies has seen the brands and company taking a more proactive approach of getting into the 'figure' of the scene.

Here is another example of some Product Placement used in the movie - Kingsmen The Secret Service (2015):

#1: Adidas

#2: McDonald's - Happy Meal and Big Mac being mentioned in the conversation too!

#3: Bremont - a British watch maker developed three "limited edition models" for this movie.

#4: Lenovo - laptop

So, when you are watching a movie, you are also being exposed to "Subliminal Perception" too. Enjoy!

Previous Post on Product Placement: Transformers, Age of Extinction

Product Placement: Taking Advantage of Consumer's Subliminal Perception

More brands are taking advantage of movies or TV series to advertise their products. They are taking advantage of consumer's subliminal perception to recognise their existence. With their brands and products being exposed in a movie or a show that you like, we will not reject it. The consumer perceptual process will automatically capture the entire image or the scene in the movie as the figure and background. This will then be interpret into meanings, consciously or subconsciously.

In a recent movie, Transformers, Age of Extinction, the integration of brands and products as figure and background were significant, ranging from Yili Milk to Nutrilife . Did you spotted any of the below examples of product/brands placement  (there are many more but I just couldn't share all of it...):

Is this the best way to promote your brands and products? Nothing is without limitations. There are perils of backfire on the brands too if the companies are not careful in the selection of product placement. You don't want your products to be seen inferior or carries some negative attitudes identify while associating with the bad guys!

What say you?




Note: Photos were taken using a smartphone while watching the Original DVD of the movie.

Spell Check is Important

I always tell others to check the spelling when writing in exam or for the assignment; and this is why spell check is important:

Automotive Market in Malaysia

The automotive Industry in Malaysia is becoming more competitive now. TOYOTA is "Moving Forward" to capitalise the market and HONDA keep introducing new cars for people who like "The Power of Dreams".

However, VOLKSWAGEN don't bother with all these as they are only interested with making cars "Das Auto". Suddenly, the Korean cars are capturing good market shares because KIA have "The Power to Surprise".

Despite of the intense competition...PROTON is still trying their best to be "Committed to be Better"... in term of quality and price (increase)!!! Don't agree? Maybe because Proton is handling by LOTUS, "For the few who know the difference". Luckily, we still have PERODUA- "Building Cars, People First".

If you are not interested with all these competition, you are not the FERRARI type because "We are the Competition". Maybe you just go for MERCEDES-BENZ - "The Best or Nothing"