These are the few journal and conference publications I had during my tenure as an academician.
- Chiong, C.P. and Choe, K.H. (2020). “A study of factors influencing generation Y’s intention to visit shopping malls in Klang Valley, Malaysia”. BERJAYA Journal of Services & Management Vol. 14, Pp. 37-52 >Download PDF<
- Au Yong, A.Y. and Choe, K.H. (2018). “Factors affecting customer’s intention to adopt coalition loyalty program in Kuala Lumpur”. BERJAYA Journal of Services & Management Vol. 9, Pp. 3-9 >Download PDF<
- Choe, K.H. and Yap, C.Y. (2017). “Exploring Malaysian attendee attitude towards green practices in exhibitions”. Proceedings of the International Conference on Hospitality, Tourism, and Sports Management, Tokyo, Japan, 16th-18th August 2017. ISSN 2518-0797
- Shirleen, V. and Choe, K.H. (2016). “The effect of perceived justice on customer satisfaction in e-retailing service recovery strategy”. BERJAYA Journal of Services & Management Vol. 5, Pp. 37-5 >Download PDF<
- Thao, D.A. and Choe, K.H. (2015). “The impact of employee involvement on the affective organisational commitment in five-star hotels in Ho Chi Minh City, Vietnam”. BERJAYA Journal of Services & Management Vol. 4, Pp. 64-7 >Download PDF<
- Choe, K.H. (2015). “Bridging the employability gap between hotels and graduates: the immersion methodology”. BERJAYA Journal of Services & Management Vol. 3, Pp. 3-1 >Download PDF<
- Chin, S.H. & Choe, K.H. (2014). “The impact of loyalty program tools on retail customer satisfaction in Malaysia.” BERJAYA Journal of Services & Management Vol. 2, Pp. 68-80. >Download PDF<
- Choe, K.H., Arumugum V.M. & George, S. (2009) “The Berjaya Immersion Methodology: An Alternative Model of Learning in Higher Education.” Proceedings of the Global Higher Education Forum, Penang, Malaysia, 13th-16th December 2009.
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