Brexit Referendum Results Analysis

These are the results of the Brexit Referendum on the 23rd June 2016. The results were so close that we can see United Kingdom is evenly divided into two groups. Looking at the results by the UK map and the top 17 areas that voted for remain or leave the European Union (EU), I personally think that the division of vote decision are related to the distribution of income in the country. Most of the urban areas voted for remain and the outskirts chosen to leave. Maybe most of elite group in the urban areas see the benefits of remaining in the EU but not the rest. Perhaps, this group have more knowledge about EU and how it function or the other way round.

Another interesting fact about this referendum results are the choices made by Scotland and Northern Ireland. I'm surprised that high majority choose to remain in EU

If we have more demographic data of all these areas, we could then tell more about the results. For now, I strongly belief that UK will remain as a Great Britain in the world.

What say you?

*Results screenshot from Financial Times mobile website: https://ig.ft.com/sites/elections/2016/uk/eu-referendum/index.html

Want to know more about BREXIT?

On June 23rd, 2016, there will be a referendum for the British to vote for either to leave the European Union (EU) or to stay. To know more are the BREXIT, you may want to watch this documentary film:

So, what say you?

Latest Sales Promotion Strategy by Private Universities in Malaysia

It is normal for the marketers in service-based organisation to develop strategies that can reduce the challenges from the nature of service i.e. intangibility, inseparability, variability and perishability. This is to ensure that the resources are being utilised and quality are maintained. Hence, capacity management is often used by service organisation to reduce the losses when sales are low. Hotels and airlines are famous in using sales promotion to stimulate their occupancy and bookings during low season.

Recently, I found that a private education institution in Malaysia also adopting similar sales promotion like other hospitality businesses, "50% discount on fees for intakes between July to November 2016". Of course, any sales promotion will have its own terms and conditions, same goes to this institution promotion. So don't get so excited first.

Updated (10/6/2016): Another institution is giving out 'Buka Puasa Buffet Dinner voucher" if you register with their programme. Interesting! I just got the email :)

Ultimately, sales promotion is a marketing communication strategy to stimulate sales in a given period of time. It seems like education industry is also becoming a good example for marketing studies.

What say you?

Descendants of the sun 2016

To understand why this drama is so popular now, it is best to explore it myself. This is called the 'Immersion Methodology', a very useful method to in effective learning and research:

By the way, there must be some reasons why it is so popular right? So these are some of my findings on the variables:

1. Good looking actor (Song Joong-Ki) and pretty actress (Song Hye-Kyo)


2. A good story line that triggers love and hatred emotion (this always sells!)

3. Action elements (fighting and shooting scenes)
4. Humour - there must be some jokers who are not needed actually but play some important roles in the drama
5. Beautiful scenery - people like to see unique places and fall in love with it (might end up turning the location into a tourist destination - famous in Korean drama)

6. Lastly, a spectacular theme song at every emotional moments in the drama (yes, that 'you are my everything' is the OST, lovely!)

Enjoy this beautiful song by Gummy, Park Ji Yeon.