M&S Christmas 2017 BREAKING NEWS!

Even Marks and Spencer Christmas advertisement got a teaser this year in the form of 'Breaking News' before launching the full advertisement.

In the teaser. newsreader Angela Rippon reported that Santa has been caught on video wandering the streets (and rooftops) of London, emphasizing  “not with an elf but with a bear”.

The bear as seen in the teaser is the Paddington Bear, who the retailer has teamed up with for its festive campaign this year. Yes, it is a collaboration ahead of the Paddington 2 movie release in London on Friday (10 November).



Source: https://www.marketingweek.com/2017/11/01/christmas-advertising/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=4246420&sid=MW0001&adg=68A61D3A-4AB4-4838-8377-C18C546910F2 

Christmas Decorations at Bangsar Shopping Centre

Many shopping centres in the Klang Valley already setting up the Christmas decoration. As usual, there are Christmas tree, presents and candies being used as props. This year, Bangsar Shopping Centre uses the theme called "Reindeer Reign This Christmas".

At first, the decorations look astonishing but when you start to walk around and observe in details, you will find that it is kind of weird to have the stars and balls on the curve-golden standee (or tree). Perhaps these will be re-use for used for the coming Chinese New Year decorations in January 2017, which is about a month time after the Christmas celebration.

A good approach to save time and cost for the next setup for Chinese New Year. The shopping centre management must be very happy for this one stone kill two bird idea but what do you think about the design?

It looks weird to me, what say you?