Changing the Competitive Landscape: Again

Tracking back on the introducing of Low Cost Carrier (LCC), it was not long ago that the air travelers segment seeking for a cheaper alternative to mobilize. In Asia, the first low cost airline, Air Asia introduces no frills air fares to tap into this segment of the market with the tagline, "Now, everyone can fly". 

Now, there are Ultra Low Cost Carriers (ULCC) such as Spirit and Ryanair with ala carte pricing strategy. How is it possible?

Simple. If you know what are the changes around you and take advantage of the opportunity it created, bingo! The existence of ULCC was largely based on   the advancement of aviation technology, the global deregulation of air space and changes in the social economical conditions. Combining the big data around us, it is much more easier to identify the fragmented needs of consumer. In short, founder and CEO of La Compagnie, Grants Yvelin claims that his airline can cure two kinds of pain experienced by customes: coach travellers suffers from when travel long haul flight and business class travellers suffers from financial pain (Saporito, 2015).

Able to find a fragmented niche market would allow the firm to gain competitive advantage. These ULCC carriers has pushed the airline industry to the extreme in servicing.

References:
Saporito, B. 2015. Little airlines, big ideas: new models in the skies are flourishing. Time magazine, March 2, 2015 pp. 38-41

AirAsia flight QZ8501 - RIP

It is not a good way to end the year of 2014. With the incident of the missing AirAsia flight QZ8501 on last Sunday (28/12/2014) and Indonesian officials have confirmed yesterday (30/12/2014) that remains and debris found in the waters of Borneo are from the plane, it has sadden the world. My condolences to the family and friends of the passengers and the crew members - "Be Strong"!

I think many will not forget the year 2014, a year that filled with shocking stories. No matter how, let it end in the year 2014 and may next year be a year for us to rediscover ourself and the world we are living.

Traffic Jam in Kuala Lumpur for Aircrafts

Who says we only have traffic jam for cars in Kuala Lumpur?! Now in Kuala Lumpur International Airport, despite of good weather in our country, we do experience traffic jam for aircrafts to land and to take off. If you always experience traffic jam for an hour in highway or in town, same goes to the planes.

I experienced it myself, boarded an aircraft at 11.00am sharp and later being informed by the pilot that there was a congestion at the runway, 20 aircrafts are queuing to take off. Guess what? All aircrafts seems to be using the same runway to take off, despite of if the flight is from KLIA or LCCT. I saw MAS, Cathay, JetStar, AirAsia, Emirates and others all waiting at the queue. I really don't know if this is the norm in terms of how International Airports operates, but should there be a separate runway for a KLIA and LCCT? Just curious about it because only after 1 hour waited in the aircraft, it then come to our turn to take off. Lucky that my connecting flight has a gap of another 45 mins; but still it was very rush!

Again, I want to say we did it again...with consistent possibility of traffic jam without discriminating the mode of transportation you use. Seeing is believing!